About MAD-Quality
Who we are
MAD-Quality helps organizations get a grip on data quality. Not by making data perfect, but by making it adequate: reliable enough for better decisions, less loss and more peace of mind in operations.
MAD-Quality helps organizations get a grip on data quality.
With the MAD Validator, we make visible where data deviates, why that matters and what can be improved. Data quality thus becomes not a technical subject, but a strategic basis for growth, innovation and trust.
We combine the energy of a start-up with the experience of a corporate. Down-to-earth, clear, practical and always focused on business value.
What we stand for
Our vision
In a world full of AI, digitization and automation, the quality of underlying data determines results. Buzzwords come and go, but without adequate data quality, technology accomplishes little.
We don't believe in perfect data. We believe in adequate data: reliable enough to manage risk, improve processes and make better choices.
Our mission
making data quality accessible to any organization that needs it.
We help organizations make their data reliable, visible and measurable, with clear ownership and peace of mind in decision-making.
Our ambition
To make adequate data quality accessible to organizations in all sectors. Together with our partners, we want adequate data to become the standard for organizations that want to make better decisions, improve processes and manage risk.
Our role in the ecosystem
MAD-Quality works channel only. We focus on partnering with consultants, integrators and data experts who deploy our solution within their own services.
MAD-Quality delivers technology, flexible solution, insights and support. We deliver technology, flexible solution, insights and support. Partners provide implementation power, industry context and guidance.
Together, we make adequate data the new standard.
How we work
Smart
Impactful
Energetic
Ownership
We work the same way we help organizations work: smart, appropriate and focused on what matters. We use modern tools and AI only where it helps eliminate noise and get to the essence faster. This leaves us more time for the conversations that really make a difference.
What makes us different
Business-first
Data is an asset and should be at the helm of the business. After all, it is a crucial factor in our communications.
Measurable returns
The MAD Validator links data quality to financial, operational and risk value.
.Safe and transparent
Data stays with the source and you keep full control.
Partner-driven
We build together. With shared knowledge, co-marketing and influence on the roadmap.
Hands-on
No unnecessary complexity. We work with quality expectations that match the real thing.
Technology Partners
Our technology is built with experienced partners that strengthen security, scalability and continuity.
.The IT Solutions (TIS)
Our development partner, specializing in modern applications and scalable architectures.
.TrueFullStaq
Our managed hosting partner, focused on reliable, secure and transparent hosting of critical applications.
Together these partners provide a solid technical foundation, allowing us to focus on what matters most to customers: insight, ownership and reliable decisions.
Case example
During a training session with seven consultants at one of our partners, we were fully operational with the MAD Validator within one part of the day. It shows how quickly organizations can get started with adequate data quality.
The team behind MAD-Quality
Marcel
Jeroen
